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Natural Hair Styling Products

Whether you want smoother lengths, defined curls, extra volume, flexible hold or a more structured style, choosing the right styling product starts with the result you’re trying to create.

Our natural hair styling products include formulas for smoothing and frizz control, curl definition, body, lift, texture, separation and finishing hold. You’ll also find products specifically formulated to help protect hair from heat styling. Different formats can perform more than one job, and products can be layered when you need a combination of results. Start with your main styling goal, then consider hold, finish and how you prefer to apply the product. For a wider look at your routine, visit our hair care range.

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Natural Hair Styling Products

Whether you want smoother lengths, defined curls, extra volume, flexible hold or a more structured style, choosing the right styling product starts with the result you’re trying to create.

+Read More

Looking for a particular natural hair styling product?

Choosing the Right Hair Styling Product

Start with the result you want

Before reaching for a familiar format, think about what you want your hair to do. Your priority might be smoothness, curl definition, volume, hold, texture or heat protection. Starting with the result usually makes it easier to narrow down the products that are relevant to you.

Smoothing serums and anti-frizz products can support manageability without necessarily straightening the hair. Curl products focus on definition while retaining waves, curls and natural texture. Mousses and volumisers can add body or lift, while gels, pastes, waxes and sprays offer different approaches to shaping, separation and hold.

Decide how much hold you need

Light or flexible hold allows more movement and can suit softer, less structured styling. Medium hold offers greater control and definition, while stronger hold is useful when a style needs more structure or staying power.

Hold varies between individual formulas, not just formats. A gel isn’t automatically stronger than every wax, paste or hair spray, so use the stated hold level and product description to guide your decision.

Consider your hair texture and length

Fine hair can become weighed down when too much of a rich product is applied, so lighter formulas and smaller quantities are often a sensible place to start. Thick or coarse hair may comfortably handle richer textures or need more product for even distribution.

Curly and wavy hair may prioritise definition, slip and frizz control, while short styles often use waxes, gels and pastes for targeted shaping or separation. Longer hair may call for products that can be worked through broader sections, particularly when smoothing, defining curls or adding body.

Think about the finish

The finish can change the character of a hairstyle just as much as the hold. Depending on the product, you may be able to create a natural, smooth, defined, textured, glossy or matte finish. Because two products in the same format can behave quite differently, the individual description is the best guide to the intended result.

Consider whether you’ll be using heat

If you regularly blow-dry, straighten or curl your hair with heated tools, include a product specifically formulated to help protect hair from heat styling. A regular styling product isn’t automatically a heat protectant, even if it’s applied before blow-drying.

Shop by the Result You Want

Styling formats don’t always fit into neat boxes, but these starting points can help you find the most relevant part of the range.

Smooth frizz or define curls

Anti-frizz and curly hair products include serums and styling formulas for smoothing, manageability, waves and curl definition. Frizz control and curls aren’t opposites: many customers want more defined curls while keeping their natural texture.

Keep a finished style in place

Hair spray is generally used as a finishing step to help a completed style stay in place. The strength, flexibility and finish vary by formula.

Create definition and structured hold

Gels and pastes can provide definition, shaping, texture and control. Gel doesn’t automatically mean a hard or crunchy result; the finish depends on the formula, the amount applied and your styling technique.

Add texture and separation

Wax is useful for more targeted styling, including shaping, separation and piecey definition. It can be particularly practical when you want to work on selected sections rather than coat the full length of the hair.

Add body, definition or lightweight hold

Mousse can provide body and styling support, with some formulas also suited to defining curls and waves. It isn’t limited to one hair type or styling result.

Create lift and fullness

Volumising products are intended for hair that needs more body or root lift. Application can be important, as some formulas are designed to be concentrated near the roots rather than distributed throughout the lengths.

Help protect hair during heat styling

Heat protectants are formulated for use before suitable heated styling to help reduce the effects of heat exposure. They don’t prevent all heat damage, so product directions and sensible tool temperatures still matter.

Compare Hair Styling Products

The most useful comparison is the job each format performs. Hold, texture and finish still vary between individual formulas, but this table provides a quick starting point for narrowing down the category.

Styling product	Main role	Useful for
Anti-Frizz & Curly Hair	Smoothing, curl definition and manageability	Frizz, curls, waves and finishing
Hair Spray	Finishing hold	Helping a completed style stay in place
Gel & Paste	Definition, shaping and hold	Structured styles, curls, texture and control
Wax	Texture, separation and shaping	Piecey definition and targeted styling
Mousse	Body, definition and styling support	Volume, curls, waves and lightweight styling
Volumiser	Lift and fullness	Fine, flat or low-volume hair
Heat Protectant	Helps protect during heat styling	Blow-drying, straightening and curling with heated tools

One product can perform more than one styling job. A mousse may provide both volume and curl definition, for example, while a serum may smooth frizz and add shine. Look at the complete product description rather than assuming every formula within one format behaves in the same way.

Do I need hold or styling support?

Choose hold when keeping the hair in a particular shape is the priority. Styling support is a broader idea and may include adding body, improving definition or making hair easier to shape without creating a rigid finish.

Are paste, gel and wax interchangeable?

Not necessarily. Gel is often distributed over larger areas for definition and control, while wax is commonly used for targeted texture and separation. Paste can sit between these uses, depending on its formula. The stated finish and hold will give you a clearer picture than the format name alone.

Natural Hair Styling Products FAQs

Which hair styling product should I use?

Start with the result you want. For smoothing or curl management, consider anti-frizz and curly hair products. For hold, look at sprays, gels, pastes or waxes. Mousse and volumisers can add body or lift, while a dedicated heat protectant belongs in routines that involve heated styling tools.

Can I use more than one styling product?

Yes. Styling products are often layered because they perform different jobs. You might apply heat protectant before another styling product, or combine a curl product with gel for definition and hold. Begin with small quantities so you can build the result without adding unnecessary weight or residue.

What’s the difference between gel, paste and wax?

Gel commonly provides definition and hold across broader sections of hair. Pastes and waxes can be useful for shaping, texture, separation and more targeted styling. They aren’t interchangeable in every routine, and their hold and finish depend on the individual formula rather than the format name alone.

What can I use for frizzy hair?

Products formulated for smoothing and manageability can help control the appearance of frizz. For curly or wavy hair, look for formulas that combine frizz management with curl definition so you can retain texture rather than aiming for a straight finish. Serums, creams, mousses and gels may all play a role, depending on their formulation.

How do I add volume without weighing down fine hair?

Begin with a small amount of a lighter styling product intended for lift or volume. Application matters too: a root volumiser is generally concentrated near the roots, while applying a rich product throughout fine hair may add more weight than you want. Build gradually rather than applying a large amount at once.

Expert Advice for Using Hair Styling Products

A few application habits can make a noticeable difference to how styling products feel and perform. The best technique depends on the individual formula, but these practical principles provide a useful starting point.

Start with less than you think you need

It’s much easier to add another small amount than remove excess once hair feels sticky, greasy, stiff or weighed down. Begin with the quantity recommended for the product, distribute it well and add more only where it’s needed. Rich serums, waxes and pastes can be particularly easy to overapply.

Apply the product where it does its job

Different styling products belong in different places. A root volumiser may be concentrated near the roots, while a smoothing serum is often worked through the lengths and ends. Waxes and pastes can be applied to selected sections for separation or definition. Targeted application avoids coating areas that don’t need the product.

Pay attention to wet versus dry styling

Some products are intended for damp hair, some for dry hair and others can be used either way for different results. Damp application can make broader distribution easier, while dry application is often useful for finishing and targeted shaping. Follow the intended method for the particular formula.

Layer thoughtfully

When combining products, use modest quantities and allow each one to perform a clear job. Lighter liquid products are often applied before richer textures, but this isn’t a rigid rule. Heat protectants, curl products and finishing products can have their own directions, so let those guide the order.

Give suitable curl products time to set

Some curl products and gels form a temporary cast while the hair dries. Letting the hair dry before handling it can support definition. Once completely dry, suitable formulas can often be gently scrunched to soften the cast while retaining the curl pattern.

Manage styling product build-up

Frequent use of waxes, gels, sprays, dry shampoo and other styling products can eventually leave residue. Regular shampoo may be enough for everyday product use, while occasional clarifying can be useful when heavier build-up accumulates. How often you need it depends on the formulas you use and your usual washing routine.