New colours and styles in our Boody undies range

This week we have expanded our range of Boody Underwear to provide more colours and sizes than ever before. Each product has also need condensed down to one product for each style and a simple drop down box to choose your size and colour.

There are 7 brief styles in the Boody range. They are all side seam free and super comfortable. The Midi Brief and Full Brief have a wider waistband than the other three styles, and do not 'dig' in like elastic waists do on cotton undies.

We have 5 of the 7 styles in store (the two missing are the G-String and Brazilian Bikini). We have them sorted from left to right in coverage:-

  1. Boody Hipster Bikini - your low rider jeans' best friend. They are simply a low cut version of the Classic
  2. Boody Classic Bikini - the original mid rise bikini brief and by far the most popular choice in the range.
  3. Boody Midi Brief - completely new to our store, they sit half way between the Classic and the Full Brief and have the wider waistband that the full brief has always been known for
  4. Boody Boyleg Brief - these little 'shorts' are full coverage on the size and in their rise, sit half way between the hipster and the classic
  5. Boody Full Brief - high rise and full coverage, they hug and hold in all the right places and are perfect for high waisted clothes and to give your tummy a gentle hug :)

Boody underwear are made from viscose, a processed fabric made from 80% organically grown bamboo and produced in a closed loop system so no chemicals are released in to waterways during production and nothing is left behind in the final product. While some people are of the opinion that this excludes them from being an eco choice, we do not not agree. The resources used to grow the bamboo vs growing cotton are significant. Cotton is one of the most water and pesticide intense crop for making fabric in the world.

They come in plastic free packaging, printed with vegetable based inks, and the cardboard used to make the boxes is recycled. Besides the baby range and the t-shirts, everything else in the range is knitted in tubes instead of the traditional 'cut and sew' method of textiles which wastes fabric.

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