Beautiful Because was founded by Nina Weston in 2013 as one of Australia's original dedicated luxe natural beauty stores. In 2018 Shop Naturally aquired the business and ran it in tandem with Shop Naturally. Since then the global COVID pandemic drastically changed the way people bought beauty products and crippled our ability to get stock from luxe international brands, both stores started looking more and more alike. In May 2022, we decided to merge the two brands together.



From June 2022 you will no longer be able to log in to Beautiful Because to shop or to check your reward balance. We have a record of all points and they are valid until 30th June 2023. To claim your points to spend on Shop Naturally:-

  1. Sign up to Shop Naturally and place your first order, making use of the first order discount that will be generated for you
  2. Email us at the end of your transaction and we will move any Beautiful Because points over to your Shop Naturally Eco Rewards account.

If your first order doesn't qualify for the first order discount (it excludes items already on sale and a short list of products), please create an account and email us and we can transfer your points before you make your purchase. Please allow up to 48 hours for this to occur.


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