When a primary school teacher asked me to speak to her class about why we use recycled wine boxes and newspaper to pack our orders, I thought it was important to stop and speak to them about it, so I made this short video to explain why we do it. Every marketing expert will tell me I’m wrong, and they have, and I don’t care. It is far better for the planet to reuse something when you can. We know our customers recycle or throw away our boxes when they unpack their orders, so it seems crazy to buy them in when we have access to thousands of used boxes for free.
Local retirement villages and small businesses save their newspaper for us too and the money we save on buying in packaging goes towards our charity program. We are proud long term supporters of The School of St Jude in Tanzania and my husband and I also started a charity event in 2016. Lighthouse 2 Skillion Coast Walk raised $70,000+ in our inaugural year for Central Coast Surf Lifesaving, Coast Shelter and Westpac Rescue Helicopter. Saving money on packaging allows us to do all this and more.
~ Joanne Musgrave, Founder and General Manager